Saturday, May 2, 2020

Guest Tek Interactive Entertainment Ltd †Free Samples to Students

Question: Discuss about the Guest Tek Interactive Entertainment Ltd. Answer: Introduction The Hotel Futuras management did the adoption of a plan for doing the utilization of the sunny indoor section of the lobby. This is being done for being considered as a service point in respect of morning as well as afternoon teas. Each tea service is operating for 2 hours only, i.e. 10:00am 12:00pm and 2:30pm 4:30pm. The room service kitchen does the preparation of the sandwiches and delivers them to the pass in the pastry section of the main production kitchen. The two food service attendants do the ordering as well as collecting of food orders for this outlet from the pastry section pass in the main production kitchen. The management of Hotel Futura did the adoption of a plan for utilizing a sunny indoor area of the lobby as a service point in respect of morning as well as afternoon teas. The area will be serving 250 customers per week and there will be the allocation of two existing food servive attendants in respect of 2.5 hours regarding each period o service. There will be the requirement of hiring one food service attendant for ensuring that the operation will be commencing seven days a week. Each tea service will be operating for 2 hours. The low tables that exist as well as the comfortable lobby style seating will be getting used. There can occur the utilization of a set of service fridges in the front kicthen regarding the storage as well as service of chilled alcoholic as well as non-alcohoic beverages. The aim of the operational plan is to do the installation of a full espresso coffee service station in the designated as well as doing the utilization of the existing coffee facilities inside the busy 24 hour coffee shop outlet, located 30 metres diagonally across the foyer. SWOT analysis of the business environment The strength of Hotel Futura is associated with what it does best, whch includes the serving of tasty food in its restaurant, providing quality service or providing dcor that give customers a memorable experience. The weakness that is associated with the hotel is not providing sufficient staff training regarding the wait staff, such as showcasing in what ways they should be attending to tables or explaining to culinary personnel in what ways the preparation as well as presentation of food should be done (Singal 2015). The opportunities will include finding ways that will support the restaurant to do the increasing of profits, like expanding or providing varied kinds of foods as well as beverages. Also, doing the utilization of a sunny indoor section of the lobby as a service point in respect of morning as well as afternoon teas. This will be fitting all the legal requirements in relation to the process regarding the serving of food. The legal requirements include registering the business name, trademark as well as domian name and also registering the business regarding taxes. The other competing restaurants that are located within the close vicinity of Hotel Futura might be representing a threat to the business of the hotel, particularly when similar kinds of food are being sold. Another threat could be consisting of the potential rising price regarding specific food items (Marane 2013). Detailed overview of the resource requirements Technology Technology is required to be used by Hotel Futura for the functioning of certain type of customer relationship management system. Also, the hotel will be using mobile tablets as well as smart phones for fiiting their strategic vision as well as operational processes. Human Resources needs There is the requirement of selecting effcient housekeepers, wait staffs, chefs or bartenders for improving the hospitality functioning within the hotel. This can be done by the human resource department through proper recruitment functions. The human resource department can also assist in the process of retaining the employees at the hotel by proposing various jncentive options (Patiar 2015). Financial requirements There is requirement for doing the prediction of the organizational costs and keeping a track of the financial resources. Also, to undertake the cash flow statements, as well as regarding cash management and capital expenditures budget (Hemdi 2014). Requirements for intellectual property rights The requirements for the intellectual property rights regarding Hotel Futura is to do the prevention of unauthorized third parties to get benefitted from that right. This will help in strengthening the competitiveness of Hotel Futura (Tracey 2015). The different stages associated with the contingency plan in respect of the operational planning stages are, Analying the risk There is the requirement for listing out every possible events that will be disrupting the operations. Determining the likelihood and impact of risks There is the possibility for coming up with a huge list of potential impacts, but certain events wil be so improbable that it might not be reasonable to do their inclusion within the plan (Warrick 2015). Developing and processing each item To do disaster recovery, or stages associated with te safeguarding of individuals as well as property during certain incident. Also, steps for keeping the business functional when an event is getting addressed. The overall timeframe required to implement the project will be nine weeks. In the first week , there will occur the preliminary market analysis. In the second, third and fourh week, there will occur the development of the preliminary product designs. In the fifth week, there will occur the development of detailed market plans. In the fifth and sixth week, there will occur the deevelopment of the detailed product design. In the seventh week, there will occur the finalizing of the product design. In the seventh and eight week, there will occur the ordering of production equipment. In the ninth week, there will occur The consultation requirements and provisions Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 A Doing preliminary market analysis B Developing preliminary product designs C Developing detailed market plans D Developing detailed product design E Finalizing product design F Ordering production equipment G Installing production equipment Figure 1 Gantt Chart (Source: Created by Author) Evaluation methods for measuring the performance Feedback Receiving proper feedback will be helping in the improvement of the operational plan. Monitor Constant monitoring is very effective to do the measurement of changes induced by implementation of the appropriate operational plan (Noordzy 2015). Key Performance Indicator The key performance indicators will assist Hotel Futura in defining as well as measuring the development toward the operational plan. The key performance indicators will be having three measurement horizons such as monitoring investment, monitoring adoption as well as monitoring health (Van Der Wagen 2015). The different options that have been researched in respect of the coffee machine will be including the aspect of finding the resource requirements that will be including the technological requirements, human resource requirements, finanicial requirements as well as requirements for intellectual property rights. The strengths, weaknesses, opportunities and threats that will be influencing the operational plan has also been found out. Morever, the timeframes required for implementing the project as well as the evaluation methods to measure the performance has been found out as well (Mutindi 2013). Overview of the Standard Operating Procedures Planning The various steps need to be found out that are currently done for completing the project of implementing this operation with staff. First Draft There the requirement for making a detailed list of the stages in the order in which they will be done. Internal Review Input should be received from all the staffs who will now be performing the process. They should be provided with the first draft and the procedure should be revised as per the requirement. External Review There can occur the involvement of the technial advisors and the procedure should get revised as per requirement. Testing The procedure should get tested by doing every step as it is stated and the procedure should get revised as per requirement. Posting A final draft will be made regarding the process and posted in the workplace. Training Training or re-training of the staffs will be done as per the requirement for following the procedure in an exact manner (Hsiao 2018). Job description for the role of food service attendant Communicating verbally with guests Filling the request of guests regarding food and beverages in a timely, effective as well as polite way. Gaining working knowledge of Standard Operating Procedures requireed for the performance of job functions. Ensuring quality relating to finished food product Monitoring as well as maintainig portion control (Hodari 2017). The workplace is comprising of operational procedures that will be including the kitchen operation, front-office, tourism, events, food and beverage, rooms division or administration. There is the requirement for monitoring, analyzing as well as reviewing the operational procedure that will be including the reviewing of the complaints from the customers about prolonged waiting prriods in respect of check-ins, prolonged waiting periods for food in the restaurant, as well as frequent errors in reconciliations at the end of the shift in front office. Listing of the Standard Procedures Planning The various steps need to be found out that are currently done for completing the project of implementing this operation with staff. First Draft There the requirement for making a detailed list of the stages in the order in which they will be done. Internal Review Input should be received from all the staffs who will now be performing the process. They should be provided with the first draft and the procedure should be revised as per the requirement. External Review There can occur the involvement of the technial advisors and the procedure should get revised as per requirement. Testing The procedure should get tested by doing every step as it is stated and the procedure should get revised as per requirement (McDonald 2016). Posting A final draft will be made regarding the process and posted in the workplace. Training Training or re-training of the staffs will be done as per the requirement for following the procedure in an exact manner. The findings will be associated with the process of observing as well as improving the existing procedures or to do the identification of the new processes for improving the operations. This will be including the workflow processes, cost effectiveness relating to products as well as services, issues relating to customer services, procedures relating to check-in and check-out, staff effectiveness as well as training requirements (El Haddad 2015). Certain issues were identified that were the reasons for shortfall during task observation. These are the issues relating to customer services as well as issues relating to staff effectiveness as well as training requirements. The customer service issues are relating to poor response to information request, lack of communication, repeated complaints regarding the same food items (Farzan 2015). The issues relating to staff effectiveness as well as training requirements will be including inefficient training of staffs regarding skills related with client servicing, underdevelopment as well as limited using of disciplinary processes, not reviewing the processes relating to the recruitment as well as selection. In respect of issues relating to customer services, certain strategies could be implemented for overcoming the shortfalls that have been identified such as retraining staffs as to how to provide responses to the requests of the customers, setting procedures for reducing the wait-time, training staffs in communication skills so that they can communicate in an effective manner with the customers. In respect of issues relating to staff effectiveness as well as training requirements, the strategies that will be implemented will be including the process of ensuring that the staffs are having a knowledge of the products as well as services, teamwork will be encouraged and rewards should be provided to the better performing staffs (Tang 2015). Potential cost factors for the suggested procedure In respect of the physical resources, Planning the use of physical resources Obtaining physical resources Ensuring the availability of physical resources Monitorin the use of physical resources In respect of the human resources, Planning the use of human resources Obtaining human resources Ensuring the availability of human resources Monitorin the use of human resources According to me, the strategies that have been implemented regarding the operation plan are considerd being very much viable because this will help in overcoming the issues relating to staff effectiveness as well as training requirements and also, the issues relating to customer services. The different cost factors have been cited in this regard. I do not think, there would be a more cost effective option. Conclusion To conclude, it can be stated that there has been the development of an organizational plan, then there has been the outlining of the processes as well as procedures that will be used for planning as well as managing the required physical as well as human resources. There has been the observation of operational procedure that have been related with the workflow processes. Then there has been the development of the strategies that has been implemented to overcome the shortfalls that have been identified. Reference El Haddad, R., 2015. Exploration of revenue management practicescase of an upscale budget hotel chain.International Journal of Contemporary Hospitality Management,27(8), pp.1791-1813. Farzan, F., Vaghefi, S.A., Mahani, K., Jafari, M.A. and Gong, J., 2015. Operational planning for multi-building portfolio in an uncertain energy market.Energy and Buildings,103, pp.271-283. Hemdi, M.A., Hafiz, M., Mahat, F. and Othman, N.Z., 2014. Organizational citizenship behaviors of hotel employees: The role of discretionary human resource practices and psychological contract.Theory and Practice in Hospitality and Tourism Research, p.71. Hodari, D., Turner, M.J. and Sturman, M.C., 2017. How hotel owner-operator goal congruence and GM autonomy influence hotel performance.International Journal of Hospitality Management,61, pp.119-128. Hsiao, T.Y., Chuang, C.M. and Huang, L., 2018. The contents, determinants, and strategic procedure for implementing suitable green activities in star hotels.International Journal of Hospitality Management,69, pp.1-13. Marane, B. and Omer, Z.A.A., 2013. Evaluation of hotel performance based on financial management, marketing and operations and management practices issues: Case study on Erbil international hotel.Evaluation,5(20). McDonald, M. and Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Mutindi, U.J.M., Namusonge, G.S. and Obwogi, J., 2013. Effects of strategic management drivers on organizational performance: a survey of the hotel industry in Kenyan coast. Noordzy, G. and Whitfield, R., 2015. Project Management of New Hotel Openings. InEducational Strategies for the Next Generation Leaders in Hotel Management(pp. 140-163). IGI Global. Patiar, A. and Mia, L., 2015. Drivers of Hotel Departments' Performance: Evidence From Australia.Journal of Human Resources in Hospitality Tourism,14(3), pp.316-337. Prayag, G. and Hosany, S., 2015. Human resource development in the hotel industry of Mauritius: myth or reality?.Current Issues in Tourism,18(3), pp.249-266. Singal, M., 2015. How is the hospitality and tourism industry different? An empirical test of some structural characteristics.International Journal of Hospitality Management,47, pp.116-119. Tang, C.M.F., King, B.E. and Kulendran, N., 2015. Estimating future room occupancy fluctuations to optimize hotel revenues.Journal of Travel Tourism Marketing,32(7), pp.870-885. Tracey, J.B., 2015. Hospitality HR and Big Data: Highlights from the 2015 Roundtable. Van der Wagen, L. and Goonetilleke, A., 2015.Hospitality Management, Strategy and Operations. Pearson Higher Education AU. Warrick, P.S., Levy, A., Carriere, L.M., Ziebart, D.T., Kullos, J.A., Fontes, D. and MacMillan, A.T., Guest Tek Interactive Entertainment Ltd., 2015.Custom-tailored entertainment experience for user identified by different loyalty program user identifiers at different hospitality locations. U.S. Patent 9,038,112.

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